In The News

The results of KSU’s year long study were finally published allowing Professional’s Choice to promote what they knew all along – that the SMx Air Ride™ Saddle pad...

San Diego , CA – (17 April, 2007) Championships in Grand Prix Dressage and Show Jumping will be settled over the weekend at the Thomas and Mack Center, and Professional’s...

San Diego, CA (April 1, 2008) Professional’s Choice, power-house manufacturer of innovative equine products and three-time Olympian Steffen Peters, have joined forces to develop...

San Diego, CA – Professional’s Choice Sports Medicine Products announces new 2011 partnership with John Deere. The two companies have teamed up on a full line of equine products....

San Diego, CA - Professional’s Choice Sports Medicine Inc. continues to fuel its commitment to scientific research with the latest addition of Dr. Joleen Elston. Dr. Elston is working with...

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHEREVER PROHIBITED BY LAW. 50 Grand Prize Winners will win their choice of any Professional’s Choice Bit. Choose from the...

San Diego, CA - Professional’s Choice Sports Medicine Products Inc., inventor of the authentic Sports Medicine Boot widely used throughout the equine industry, presented their...

San Diego, CA – Professional’s Choice Sports Medicine Products Inc. announces January 2010 launch of their reengineered core Sports Medicine Product line. The products will...

San Diego, CA – Professional’s Choice Sports Medicine Products Inc.,inventor of the authentic equine sports medicine boot,announces the October launch of their new SMx...

“I hope for the sake of our country that I’m not the only guy with a small business that has taken a close look at how to retain people, keep them here, or even bring the jobs back”...

Dal Scott, owner and founder of Professional’s Choice Sports Medicine, Inc. makes a commendable decision to move a substantial portion of his manufacturing business back to Southern...

The Charmayne James Saddle Pad Sweepstakes entrants were challenged to find 4 new color combinations for Professional’s Choice’s new “Illusion” Barrel Pad series . The new saddle pads...

Professional’s Choice announces new sponsor partnership with Premier Equine Center (PEC) of Northern California. The sponsorship will exclusively provide PEC with therapeutic...

Professional’s Choice Sports Medicine Products Inc., the inventor of the ever popular sports medicine products widely used throughout the equine industry, have introduced their latest...

Professional’s Choice Sports Medicine Products Inc., the inventor of the ever popular sports medicine products widely used throughout the equine industry, presented their new products for 2009...

Professional’s Choice held a special luncheon to ring in the new year and recognize four employees for 20 years of exceptional service to the company and the equine sports medicine...

Professional’s Choice congratulates Denise Cole and her current mount Donnerprince on their recent win of the 2008 Dover National Merit Award. Denise also took home the USDF 3rd Level...

Professional’s Choice Sports Medicine Inc. expands its sales team with the addition of Cody Jenson. Jenson has extensive experience with horses, having been involved in the...

Professional’s Choice and Cowboy Militia have teamed up to support GuideOn. Professional’s Choice will promote the GuideOn program by donating a portion of sales...

Years after its inception, the Professional’s Choice Ice Boot remains on top and practical for cold therapy (cyrotherapy) says leading veterinarian publication, DVM Magazine....

Professional’s Choice announces closing of Ropes Division. After ten years of business, the Ropes Manufacturing Division of Professional’s Choice (PC Ropes) will be closing its...

Professional’s Choice Sports Medicine Products, Inc. has announced the promotion of Monty Crist of San Diego, California to General Manager of the manufacturing company...

Professional’s Choice announces the expansion of the Bob Avila Signature Series line due to ever widening attention and demand. Designed and tested by Bob Avila,...

San Diego, CA (May 26, 2008) Professional’s Choice gives new hope to chronic pain sufferers with a time tested product. The manufacturer of some of the most effective...

San Diego, California (March 20th 2008) – With the onset of spring, Professional’s Choice Sports Medicine Products, Inc. producer of best-selling Wrangler® equine...