Professional’s Choice Sports Medicine Products Inc., the inventor of the ever popular sports medicine products widely used throughout the equine industry, presented their new products for 2009 at WESA’s Denver Markets with rave reviews, excitement and praise.

Among these new products was the innovative SMx® Comfort-Stretch Western Cinch, a unique design that combines neoprene and premium elastic which expands as a horse works. A key element of the cinch is the expandable center; it allows pressure to be evenly distributed across the entire cinch.

Also entering the Professional’s Choice product line was the SMx® Heavy-Duty Air Ride™ All-Around Saddle Pads, a new pattern and size for the SMx® Heavy-Duty Air Ride™ Saddle Pads, as well as many new color combinations for the myriad of other Professional’s Choice & Wrangler® saddle pads. The SMx® Heavy-Duty Air Ride™ Saddle Pads feature a 100% wool Navajo blanket top and a 100% merino wool lining. They’re created in a new size (32” x 34”) that’s ideal for shorter backed horses and provide a perfect fit for smaller seated saddles. Excellent saddle pads for the Junior, Lady, and Roper who are looking for a smaller sized pad.

Professional’s Choice has also introduced the new Charmayne James SMx Air Ride™ Illusion Barrel Saddle Pad Series. This pad has six new combinations that were voted on by barrel racers and barrel racing associations all over the country. The result, a popular stylish new pad with the SMx Air Ride™ technology that features a patented breathable and shock-absorbent core. Plus, the unique “lock-down” effect will give a more secure and comfortable ride, in addition to the pad being contoured to fit and extremely lightweight. It is crafted in a unique barrel racer size of 29” x 31”. It has the added value of carrying the name of 11 time world champion barrel racer Charmayne James.

Professional’s Choice has teamed up with Cowboy Militia to support the Guide On Program. Guide On supports children of fallen soldiers offering leadership training and outdoor programs. To support this program they’ve introduced the special edition Guide On Ballistic Overreach Boots, Hay Bag and Rope Bag in a digital camouflage design. The digital camouflage pattern is the official pattern used by the US Armed Forces. A portion of the sales from each product will be donated to the Guide On Program.

Lastly, as a sponsor of the American Quarter Horse Association, Professional’s Choice has created the AQHA Recreational Rider Series. It features AQHA Saddle Bags and SMB Reflective® Sports Medicine Boots. The saddle bags proudly display the AQHA logo, feature zippered tops, detachable straps and riggings, and are a perfect fit for any saddle. The bags are made of a closed-cell, limestone-based neoprene, which means it won’t crack or crumble, has all-way stretch, is easy to maintain, and insulates hot or cold. It’s perfect for cold beverages and other food items. The SMB Reflective® Sports Medicine Boots have all the great features of Professional’s Choice SMB-3™ Sports Medicine Boots, with the added safety of reflective material enhancing your visibility. It’s the perfect boot set for late afternoon/night trail riding.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.