Professional Choice News

Horses provide us humans with so very much. They are our companions. They try hard to understand us. They usually want to please, and at the end of the day they bring a sense of peace into our...

We are extremely pleased to have a new member on board with The Professional's Choice team. Dr. Jolene Elston is now our veterinarian consultant. Dr. Elston is going to be working with our team to...

Celebrities have proven to us all too many times that fame and fortune do not always bring out the best in people. The pressure, the attention, the fans... living in the...

San Diego, CA - Professional’s Choice Sports Medicine Products Inc., inventor of the authentic Sports Medicine Boot widely used throughout the equine industry, presented their...

San Diego, CA – Professional’s Choice Sports Medicine Products Inc. announces January 2010 launch of their reengineered core Sports Medicine Product line. The products will...

San Diego, CA – Professional’s Choice Sports Medicine Products Inc.,inventor of the authentic equine sports medicine boot,announces the October launch of their new SMx...

What do two beautiful, talented, champion ladies in completely different extreme equine sports share in common? Why they both use and endorse Professional Choice products! These two gals are...

“I hope for the sake of our country that I’m not the only guy with a small business that has taken a close look at how to retain people, keep them here, or even bring the jobs back”...

Oklahoma City, OK--Record setting triple-digit temperatures and blazing hot scores were the buzz at the 2009 Adequan?/USEF National Reining Championships presented by Equine Motorcoach in Oklahoma...

Professional's Choice congratulates Steffen Peters on his latest victory in Aachen, Germany. Steffen and Ravel came into the competition fresh off their very exciting win at the Rolex World Cup in...