Professional’s Choice IMAP (Internet Minimum Advertised Pricing) BLACKOUT Holiday:
IMAP will not be in effect or enforced during the following dates during which authorized Professional’s Choice Dealers may advertise all Professional’s Choice products at any price:
Monday, April 10, 2017 through Thursday, April 20, 2017
The purpose of an iMAP Holiday is to spike sales and offer you an opportunity to sell any Professional's Choice product at your preferred price.
All participants must be back in compliance with IMAP immediately following. Enforcement will begin again strictly on Wednesday, April 26, 2017, allowing a grace period for all participates to update pricing once again.