Professional’s Choice IMAP (Internet Minimum Advertised Pricing) BLACKOUT Holiday:
IMAP will not be in effect or enforced during the following dates during which authorized Professional’s Choice Dealers may advertise all Professional’s Choice products at any price:
Thursday, November 24, 2016 through Saturday, December 3, 2016
This is intended to allow for strong yearend sales, in an effort to increase turns and lower inventory in preparation for 2017. It will also accommodate one of the most popular times of year for Retail/Online shopping, i.e. Black Friday, Cyber Monday, etc.
All participants must be back in compliance with IMAP immediately following. Enforcement will begin again strictly on Tuesday, December 6, 2016, allowing a grace period for all participates to update pricing once again.