Professional's Choice Celebrates 50 Years

Professional's Choice Celebrates 50 Years of Putting Horses First

Professional's Choice, a trusted leader in equine performance products, is proud to celebrate its 50th anniversary, marking five decades of innovation dedicated to improving the comfort, protection, and performance of horses around the world.

Founded in 1976 by Dal Scott, Professional's Choice was built on a simple belief that continues to guide the company today: the more comfortable the horse, the better the performance. What began with a single therapeutic innovation has grown into one of the most trusted brands in the equine industry.

Professional's Choice transformed the equine industry with the introduction of the industry's first Sports Medicine Boot, forever changing the standard for equine leg protection. Building on that legacy, the company has continued to pioneer innovations including Air-Ride Saddle Pad technology, VenTECH technology, brrr° 2XCool performance fabric, and a comprehensive lineup of products designed to improve horse comfort, protection, and performance across every discipline. Through continuous research and collaboration with veterinarians, trainers, professional athletes, and everyday horsemen, Professional's Choice continues to advance the future of equine care.

Today, Professional's Choice proudly serves horsemen around the globe—from world champions and industry professionals to youth competitors, ranchers, and recreational riders. Still family-owned and headquartered in Oklahoma City, Oklahoma, the company continues to honor the vision established by its founder while investing in the future of equine innovation.

"For 50 years, every decision we've made has started with one question: 'What's best for the horse?'" said Michele Scott, President of Professional's Choice. "We're incredibly grateful to the customers, retailers, endorsers, veterinarians, and partners who have trusted our products and been part of this journey. Reaching this milestone is not only a celebration of our history, but a commitment to continuing to innovate for the next generation of horses and horsemen."

As Professional's Choice celebrates its 50th anniversary, the company remains focused on the future—continuing to invest in research, innovation, and product development while staying true to the philosophy that has guided the brand since 1976: the more comfortable the horse, the better the performance.

For more information about Professional’s Choice and its full line of award offerings, visit www.profchoice.com or follow @ProfChoice on Instagram and Facebook.