Professional’s Choice IMAP (Internet Minimum Advertised Pricing) BLACKOUT Holiday:
IMAP will not be in effect or enforced during the following dates during which authorized Professional's Choice Dealers may advertise all Professional's Choice products at any price: Wednesday, November 22, 2017, through Sunday, December 3, 2017.
This is intended to allow for strong year-end sales, in an effort to increase turns and lower inventory in preparation for 2018. It will also accommodate one of the most popular times of the year for Retail/Online shopping, i.e. Black Friday, Cyber Monday, etc.
All participants must be back in compliance with iMAP immediately following. Enforcement will begin strictly on Monday, December 4, 2017, for all participants to update pricing once again.