Western

Professional's Choice is the only producer of equine merchandise that continually invests a tremendous amount of research into our current products. If you see our name on a product, you can be assured that it contains the finest materials, has been tested over and overm and will work for you. We are constantly in search of new designs and technologies to apply to our products. Yes, we love our current products but in our continued pursuit of excellence, "innovation" is a key component of the Professional's Choice philosophy.

We feel fortunate that a wide variety of experts are more than willing to speak of their experiences using our products and partake in the design process. Enjoy the pictures and testimonials of just a few of our endorsers.

Bob Avila

Bob Avila is the trainer of over 35 world champion or reserve world champion Quarter Horses, in events that range from performance to halter. In 1996, Bob Avila was named the AQHA Professional Horseman of the Year. In June 2006, Bob took both All-Around Stock Horse Champion and reserve champion honors at the Magnificent 7 competition at the Western States Horse Expo, which features seven of the world’s most skilled horsemen. Professional’s Choice manufactures a complete line of Bob Avila bits, spurs, and training DVD’s.

Al Dunning

Al has been a professional trainer since 1970. His expertise in all facets of western events has elevated him to great success in the AQHA, NRHA, NRCHA, and NCHA. Al has developed a winning tradition with Quarter Horses that is well documented, Al and his students have won 32 World and Reserve World titles.

Randy Paul

Randy is one of the most respected horsemen in the industry with a winning record to prove it. He is a NRHA Million Dollar Rider . Randy Paul trains both reining and reined cow horses for the public from American West Quarter Horses in Scottsdale. Randy Paul is also a well known bit maker. Professional’s Choice is happy to be manufacturing some of Randy’s most popular bits under the Bob Avila Heroes and Friends Collection.

John Lyons

Known as “America’s Most Trusted Horseman” John Lyons has earned this title through 30 years of dedication to horses and horse owners. John Lyons is a trainer who is recognized and acclaimed worldwide for developing a “want-to” attitude in horses. John has been conducting hands-on training clinics and symposiums across the United States and abroad since 1981. His well-known “conditioned response” method is effective within all riding disciplines and at all riding levels. Thousands of people are enjoying their horses more as a direct result of learning his successful training principles.

Charmayne James | Barrel Racing

Charmayne was the first million dollar cowgirl. She is the holder of More World Championships than any other Woman in professional sports. She was the National Finals Rodeo (NFR) Average Champion seven times and was inducted in the National Cowgirl Hall of Fame in Fort Worth, Texas in 1992. Professional’s Choice manufactures a complete line of Charmayne James bits, spurs, and barrel saddle pads.

Brittany Pozzi

At only 27 years old Brittany already has two barrel racing World Championship titles to her name. She has been competing in rodeo events since 1995 and in 2011 helped her horse ‘Yeah He’s Firen’ to earn a Horse of the Year title from the AQHA. Brittany is known for meticulous care of her horses and has partnered with Professional’s Choice to create her own line of bits that are designed to maximize both effectiveness and comfort in the horse.

Kenda Lenseigne | World Champion Mounted Shooting

Kenda Lenseigne is one of mounted shooting’s most accomplished competitors. She is an Overall World Champion, two-time Overall National Champion and holder of 8 World Records.
Her career highlights include becoming the first woman in CMSA history to win the Overall at a World Championship, and just six months later becoming the first woman to win the Overall at the National Championship as well. Kenda is also proud to have her own self-designed bit collection though Professional’s Choice.

Tim Smith

Tim Smith is one of the greatest cutting horse riders in the industry, ranking in the top 10 rider’s in National Cutting Horse Association history. The World Finals Champion has won over 5.3 million dollars and is a proud member of the NCHA Riders Hall of Fame. Tim has also had the privilege of being a Color Commentator for the NCHA Futurity Telecast and holds an AAAA judge rating from the NCHA.

English

Gina Miles | Eventing

Gina Miles represented the United States at the 2008 Beijing Olympics where she earned a silver medal in the individual Eventing competition. She is a United States Eventing Association ICP Level III Certified Instructor and is also a United States Pony Club graduate “A”, as well as a current USPC National Examiner. Professional’s Choice manufactures a full line of Gina Miles bits.

Steffen Peters | Dressage

Steffen has won three national dressage championships in a row on three different horses and is one of America’s top dressage trainers. The dressage rider won a team bronze medal at the 1996 Olympic Games. Recently he won the individual bronze medal at the World Equestrian Games. Professional’s Choice manufactures a full line of Steffen Peters dressage saddle pads.