Endorsers Backup


Professional's Choice is the only company of equine merchandise that continually invests a tremendous amount of research into our current products. If you see our name on a product, you can be assured that it contains the finest materials, has been tested over and overm and will work for you. We are constantly in search of new designs and technologies to apply to our products. Yes, we love our current productsm but in our continued pursuit of excellence, "innovation" is a key component of the Professional's Choice philosophy.

Bob Avila

Bob Avila is the trainer of over 35 world champion or reserve world champion Quarter Horses, in events that range from performance to halter. In 1996, Bob Avila was named the AQHA Professional Horseman of the Year. In June 2006, Bob took both All-Around Stock Horse Champion and reserve champion honors at the Magnificent 7 competition at the Western States Horse Expo, which features seven of the world’s most skilled horsemen. Professional’s Choice manufactures a complete line of Bob Avila bits, spurs, and training DVD’s.

Al Dunning

Al Dunning

Al has been a professional trainer since 1970. His expertise in all facets of western events has elevated him to great success in the AQHA, NRHA, NRCHA, and NCHA. Al has developed a winning tradition with quarter horses that i well documented, Al and his students have won 32 World and Reserve World titles.

Randy Paul

Randy Paul

Randy is one of the most respected horsemen in the industry, with a win record to prove it. He is a NRHA Million Dollar Rider . Randy Paul trains both reining and reined cow horses for the public from American West Quarter Horses of Scottsdale. Randy Paul is also a well known bit maker. Professional’s Choice is happy to be manufacturing some of his most popular bits under the Bob Avila Heroes and Friends Collection.



Gina Miles

Gina Miles | Eventing

Gina Miles represented the United States at the 2008 Beijing Olympics where she earned the silver medal in the individual Eventing competition. She is a United States Eventing Association ICP Level III Certified Instructor and is also a United States Pony Club graduate “A”, as well as a current USPC National Examiner. Professional’s Choice manufactures a full line of Gina Miles bits.

Steffen Peters

Steffen Peters | Dressage

Steffen has won three national dressage championships in a row on three different horses. The dressage rider won a team bronze medal at the 1996 Games. Recently he won the individual bronze medal at the World Equestrian Games. Professional’s Choice manufactures a full line of Steffen Peters dressage saddle pads.

David Blake | Dressage

David Blake began riding at four years old in Paris, France and won his Bronze Medal in Dressage at only fourteen. David went on to win his USDF Silver Medal in 1998 and Gold Medal in 2003. From there David was chosen to train I the USEF’s Young Horse Program and trained with the world’s top dressage riders including Guenter Seidel, Axel Steiner, Jan Ebeling, and Christine Traurig. Currently, David competes at the CDI Grand Prix level in Europe and also works and trains alongside Steffen and Shannon Peters in Del Mar, California.