In The News

The results of KSU’s year long study were finally published allowing Professional’s Choice to promote what they knew all along – that the SMx Air Ride™ Saddle pad was the best on the market!

Professional’s Choice, well know for scientifically testing its products, had already put the SMx Air Ride™ Saddle Pad through an exhausting study and series of tests using the Force Sensing Array (FSA) system and in rigorous field trials before its release in January of 2004. The results were even better than expected and showed positively that the SMx Air Ride Saddle Pad was beneficial for the horse.

The new study by KSU evaluated six leading saddle pads from various makers over the course of a year for properties such as compression resistance, pressure distribution and wicking. It was conducted by Erica D. Wesley, MS with oversight by Dr. Elizabeth McCullough, PhD Kansas State University Institute for Environmental Research. Again, the results were very favorable for Professional’s Choice and the SMx Air Ride Saddle Pad, while some of the other makers suffered some disappointing results.

The purpose of the study was to evaluate the performance of western equine saddle pads before and after extended use. The pads were tested new, then were used for several months and re-evaluated for the same properties after use. The FSA system containing 256 sensors was used to evaluate the pressure distribution under the pads and average level of peak pressures exerted during riding. Dead weight testing and heat and moisture evaporation tests were also used. Saddle pads with high peak pressures can be potentially harmful to the horse and those with poor wicking capabilities can lead to overheating.

The study came to the following conclusions about Professional’s Choice pads:

“The SMx Air Ride™ displayed superior performance with the lowest peak pressures and standard deviation. Additionally, this pad exhibited superior wicking properties both before and after use.” Finally, the Wrangler® SMx Air Ride™ , which showed the most improvement in pressure testing from before – to after use, and along with the SMx Air Ride™, exhibited the best performance in peak pressure elimination and pressure distribution after use. Both the SMx Air Ride™ and the Wrangler® pads use the same core material. The SMx Air Ride™ maintained the highest wicking rate of all pads.”

Professional’s Choice offers their patented SMx Air Ride core in a variety of saddle pads including western and English styles and offers a generous warranty that even includes a test ride.

As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman alike.

Professional’s Choice – Leading the industry for the first 30 years was just the beginning.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

San Diego , CA – (17 April, 2007)

Championships in Grand Prix Dressage and Show Jumping will be settled over the weekend at the Thomas and Mack Center, and Professional’s Choice product endorsers Steffan Peters and Catherine Haddad, both Americans, plan to be in the Dressage title mix.

Another Professional’s Choice endorser, Danish Olympic Team Coach Rudolf Zeilinger, will watch as his trainee, and crowd favorite, Andreas Helgstrand competes for a World Cup title. Though Helgstrand is not an official Professional’s Choice endorser, keep your eyes peeled for PC product on the exquisite white mare.

The dressage warm-up, set for April 18 at 1:30 p.m. Las Vegas time, will be a good opportunity to see Professional’s Choice products in action. In fact, look for Peters, Haddad and Helgstrand as they guide their mounts, which will be featuring PC’s popular English products including the new Leather Protection Boots and warmblood-sized Ballistic Bell Boots.

Most likely, you’ll not only see those accessories during the warm-up, but during the awards ceremony as Peters, Haddad and Helgstrand are among the World Cup favorites.

The dressage World Cup Finals championship round is scheduled for April 21 at 7 p.m.

Haddad, 43, and Peters, 42, comprise half of the American Dressage contingent. Haddad will be aboard Maximus JSS and Peters will ride Floriano.

Peters was the highest scoring rider for the bronze-medal winning U.S. team at the 2006 World Equestrian Games in Aachen, Germany. When speaking of his prized horse, Peters said, “If Floriano is a little keyed up he can lose his balance. I have to sit really extremely light, not really think about touching him.”

Born in Germany, Peters became a U.S. citizen in 1992 and lives and trains in San Diego with his wife Shannon, who is also an accomplished dressage competitor and PC endorser.

Haddad lives and trains in Vechta, Germany, and, like Helgstrand, she trains with Zeilinger. After training and competing with the U.S. Team last summer, Haddad was named a reserve rider for the World Equestrian Games. She also is an active breeder of Oldenburg and Hannoverian horses; in February 2005, she received the prestigious Silver Pin Award for breeding achievement from the Oldenburger Zuchtverband in Germany.

Zeilinger, one of the most talented pupils of the late Willi Schultheis, is a trainer of Olympic and world champion horses including Michelle Gibson’s famous Atlanta Games mount Peron. Michelle was the first American in history to brush an individual Olympic Bronze Medal. Zeilinger is well-known for the gentle and sensitive way he trains dressage horses, encouraging them to develop a relaxed, confident and athletic way of moving, combined with a happy forward-thinking attitude to their work.

Zeilinger’s protégé, Helgstrand, the pride of Denmark, will ride Blue Hors Matine at the World Cup.

“We are so excited and proud to have such quality riders and depth with our endorsers so early on in the game with our new English products,” said Dal Scott, president and CEO of Professional’s Choice.

Look for more Professional’s Choice products (www.profchoice.com) as they continue to be unveiled in the dressage, combined training and hunter/jumper markets later this year.

Professional’s Choice – Leading the industry for the first 30 years was just the beginning.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

San Diego, CA (April 1, 2008) Professional’s Choice, power-house manufacturer of innovative equine products and three-time Olympian Steffen Peters, have joined forces to develop a brand new line of dressage saddle pads. After a year of intensive design, testing, and perfecting, comes the highly anticipated arrival of Professional’s Choice SPeters Dressage Pads.

These are the first dressage pads made with luxury features coupled with state of the art technology synonymous with the Professional’s Choice brand. Together with his wife, and accomplished dressage competitor Shannon Peters, Steffen integrated all the best features from years of international competition and training into three unique saddle pad styles.

The SPeters Shearling Dressage Pad and the SPeters Luxury Dressage Pad feature garment quality shearling strategically placed under the saddle pressure points providing superior comfort to the horse’s back while wicking away moisture. To maximize the performance and comfort of your horse, this new line features newly evolved SMx® technology for the English marketplace. The cut has a generous rise for the withers, an open spine and is slightly oversized for shrinkage. The plush quilting has bold box quilting with a crisp appearance, finished piping and is a stand out among other pads.

Steffen Peters’ internationally acclaimed equestrian background, top Olympic and World titles makes him the perfect all around authority for quality and innovation in dressage saddle pad design.

Dal Scott, Professional’s Choice founder and CEO, credits his company’s diligent scientific research for the success of its western products. “With new technology advances in manufacturing, we can now bring this same expertise to our English products. Our research and development efforts have led us to the production of an exclusive line of saddle pads, ideal for every level dressage enthusiast.”

STAY TUNED for more exciting English products to be unveiled later this year!

The more comfortable the horse, the better the performance.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

San Diego, CA – Professional’s Choice Sports Medicine Products announces new 2011 partnership with John Deere. The two companies have teamed up on a full line of equine products.

Phase I of the John Deere private label will include Bell Boots, Halters, Hay Bags, Trailer Accessories and Horse Blankets. The full line of products will premier at the John Deere Expo in December and will be available for purchase January 2011.

Deere & Company, founded in 1837 (collectively called John Deere), has grown from a one-man blacksmith shop into a corporation that today does business around the world and employs more than 50,000 people. The company continues to be guided, as it has been since its beginning, by the core values exhibited by its founder: integrity, quality, commitment and innovation.

“Having built Professional’s Choice from the ground up myself, I can appreciate the creativity and entrepreneurial spirit of the John Deere family. I am honored to have the opportunity to develop a new line of products with a company that shares in our same core values,” Dal Scott, owner/founder of Professional’s Choice.

Professional’s Choice and John Deere both share the same value for utilizing technology and maximizing business efficiency to create global brands. The joining of these two companies will ensure the same high quality products both companies are known for.

The more comfortable the horse, the better the performance.

Professional’s Choice continues to pioneer the international equine market place by producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMx Air Ride™ Saddle Pad, and VenTECH™ technology, Professional’s Choice continually produces the highest in quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800.331.9421 or visit the website at www.profchoice.com.

San Diego, CA - Professional’s Choice Sports Medicine Inc. continues to fuel its commitment to scientific research with the latest addition of Dr. Joleen Elston. Dr. Elston is working with our team to help with research and development, testing of products and also helping to explain how and why Professional’s Choice products work with your horse. She will be available for consults via email at Elston@profchoice.com.

Dr. Elston has been invited to speak at the International Equestrian Festival this fall in conjunction with the 2010 World Equestrian Games. The focus of her seminar will be “Equine Leg Care and Injury Prevention.” Riders of all disciplines and skill levels are encouraged to attend these seminars to learn more about protecting their equine athletes. Lectures are scheduled for September 30th and October 3rd at 2:00pm in the Seminar Room. After the lectures please join us in the Ecotrack Park for a leg care demonstration. Dr. Elston will also be available at the Professional’s Choice Booth #819 to answer any additional questions.

Dr. Elston has had a lifelong passion for horses that continues today. She started riding before the age of five and acquired her first pony when she was eight. She hosts an impressive riding resume that includes accomplishments in the United States Pony Club, achieving her Silver and Bronze medals in the United States Dressage Federation and competing as an alternate on the Region 7 Young Riders Team. Dr. Elston has set her focus on dedicating her life to the equine performance world.

In her teens Dr. Elston became a technician at a small animal hospital and moved on to a five year technician at the renowned San Luis Rey Equine Hospital. She completed her bachelor degree at Washington State in Biology and Zoology. She received her doctorate from Washington State University Veterinary School. Following her doctorate she accepted an internship position at the highly acclaimed Pioneer Equine Hospital in Oakdale, California. In 2007, Dr. Elston joined the practice of Large Animal Veterinary Associates in San Diego, California where she continues to practice. Dr. Elston has specific interest in lameness issues and performance horse medicine. She is a wonderful attribute to her community and we know she will be a wonderful attribute to Professional’s Choice!

“The more comfortable the horse, the better the performance.”

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMx Air Ride™ Saddle Pad, and now VenTECH™ technology, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or visit the website at www.profchoice.com.

NO PURCHASE NECESSARY TO ENTER OR WIN.
VOID WHEREVER PROHIBITED BY LAW.

50 Grand Prize Winners will win their choice of any Professional’s Choice Bit. Choose from the popular Charmayne James Collection, Bob Avila Series, or the all new Equisential™ and Professional’s Choice Lines. A series of bits for every discipline and a mouthpiece for every horse, from mild to wild and everything in between. Over $2,500 in prizes! Contest runs through June 30th. Visit www.profchoice.com/GetYourBitOn to enter.

Professional’s Choice Sports Medicine Products, Inc. is a market leader renowned for revolutionizing the horse industry by offering products that prevent injuries and aid in the rehabilitation of injuries to the horse. Its reputation in the equine industry is the result of diligent scientific research and development, together with a commitment to providing the highest quality products in the market.

A privately owned company that was founded in 1976 by Dal and Nina Scott. They continue to work hard, promoting the company’s growth and reputation by exploring new business opportunities and devoting a significant amount of time to product development.

In 1990 the Professional’s Choice research and development team then went to work on inventing what is now known around the world as the “Original Sports Medicine Boot,” the SMB. Scientific and clinical studies at the University of Wisconsin and Oklahoma State University proved that Professional’s Choice had created the best protective and shock absorbing leg care boots ever — the Professional’s Choice Sports Medicine Boot (SMB).

Professional’s Choice continues to advance their product line into the year 2010 with its revolutionary new VenTECH™ technology and continues to reinvent the equine industry through its diligent scientific research and development and producing the highest quality products strictly with the horse’s safety and well being in mind. This leadership position has earned Professional’s Choice the respect of top trainers, professionals and everyday horsemen all over the world.

Sweepstakes Rules:

1. SWEEPSTAKES PERIOD: The Get Your Bit On Sweepstakes is sponsored by Professional’s Choice Sports Medicine Products, Inc. and Western Horseman Magazine, open to legal residents of the 50 U.S. states, D.C. and Canada, begins at 12:01 a.m. PST on April 1, 2010 and ends at 11:59 p.m. PST on June 30, 2010.
2. HOW TO ENTER: Only one entry per person allowed. Enter online at www.profchoice.com/GetYourBitOn during the Sweepstakes period. Follow online instructions and input all required registration information to receive one Sweepstakes entry. One entry per email address.
3. ELIGIBILITY: Open to legal residents of the 50 United States, D.C. and Canada. Employees of Professional’s Choice Sports Medicine Products, Inc., promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of this Sweepstakes (collectively “Sponsor and its Administrators”) and the immediate family members of each, are not eligible to participate or win.
4. PRIZES APPROXIMATE TOTAL RETAIL VALUE (“ARV”): Fifty (50) Grand Prizes provided by Professional’s Choice Sports Medicine Products, Inc. to include:- One (1) Bit selected from the Bob Avila, Charmayne James, Equisential or Professional’s Choice Bit Series
5. Judging Process: Western Horseman Magazine will randomly select winners from among all eligible entries received. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value if an advertised prize (or portion of prize) is unavailable. Winners and all entrants, as a condition of entry into the Sweepstakes, agree to release and forever discharge, covenant not to sue, and hold harmless Sponsor and its Administrators and each of their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of this Sweepstakes from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any prize awarded, or any typographical or other error in these Official Rules or the announcement of offering of any prize.

San Diego, CA - Professional’s Choice Sports Medicine Products Inc., inventor of the authentic Sports Medicine Boot widely used throughout the equine industry, presented their new Equisential™ product line at the 2010 WESA Denver Market. The Equisential™ line of products offers the knowledge and technology synonymous with Professional’s Choice at a lower price point.

“We’ve eliminated some of the bells and whistles from our core products to offer quality we can be proud of at a price that anyone can afford,” said owner, Dal Scott. Among the products pioneering the new product line are the work pads, winter blankets, hay bags, and fly masks.

The Equisential™ Work Pad is made with a durable 600 denier fabric top and features suede wear leathers to increase durability. Layered wool felt center provides shock absorption, and the soft fleece bottom helps wick away moisture. The felt core is contoured at the leg area to allow for closer contact with the horse and a better feel.

The Equisential™ Winter Blanket is ideal for milder winter climates, this waterproof and breathable blanket has a 600 denier rip-stop outer shell, 250g Hollofil® insulation, and a soft fleece lining. Fashion is now affordable; this blanket comes in fun tie-dye and giraffe patterns!

The Equisential™ Hay Bag is top loading and features an extra large opening, making it easy to fill. Diagonal openings regulate the amount of hay taken out at one time, minimizing waste, mess and encouraging the horse to eat slowly. The mesh bottom allows dirt and debris to fall through. Available in standard black and fun new giraffe, leopard, tie-dye, and zebra patterns. Once again, Equisential™ makes it affordable to be trendy.

The Equisential™ Fly Masks are made with extra soft, breathable mesh. It protects against flies, other biting insects, and blocks harmful UV rays. Strategically placed darts keep the mask off the eyes with no obstruction of vision and is available with or without ears.

San Diego, CA – Professional’s Choice Sports Medicine Products Inc. announces January 2010 launch of their reengineered core Sports Medicine Product line. The products will feature state of the art VenTECH™ technology. This advanced new technology incorporates ventilated neoprene, in addition to making these products breathable, it also enhances the products overall performance.

“I didn’t think our Sports Medicine Boots could be improved until we re engineered them with VenTECH™ technology.The perforation provides added stretch, making them more flexible, breathable and more supportive. They actually perform better now, and really keep dirt out.” – Monty Crist, General Manager

The Elite™ Sports Medicine Boot, known around the word to be the ultimate in equine leg care protection, is now equipped with VenTECH™ technology. The boot provides 360° of protection, safeguarding the cannon bone, tendons, and soft tissue. It provides support and balance for the entire suspensory system for the horse. The perforation of both layers provides added stretch, flexibility, and enhances fit. Unlike other boots on the market, these boots are easy to apply and keep dirt out.

When asked how these products differ from other products on the market, Dal Scott, Professional’s Choice President/Founder stated, “These products truly allow you to take your horse’s comfort and performance to the next level. Over the years, some of our customers have expressed interest in a neoprene product that addresses the issue of heat retention. The ventilated technology of our new VenTECH™ line now ensures there is a Professional’s Choice product to accommodate the needs of every horseman.”

New for 2010, the SMB Elite™ is not only equipped with VenTECH™ technology, it’s also fashionable. In addition to the standard eleven solid colors, the VenTECH™ Elite also comes in giraffe, houndstooth, signature stars, and tie-dye. Visit www.profchoice.com to mix and match all your favorite color combinations.

“The more comfortable the horse, the better the performance.”

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMx Air Ride™ Saddle Pad, and now VenTECH™ technology, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421
or visit the website at www.profchoice.com.

San Diego, CA – Professional’s Choice Sports Medicine Products Inc.,inventor of the authentic equine sports medicine boot,announces the October launch of their new SMx VenTECH™ English Girth. This is the latest in a new line of girths, cinches, and accessories featuring the exclusive VenTECH™ technology.

VenTECH™ technology features a ventilated non-slip neoprene that conforms to your horse, and allows heat and moisture to escape while keeping him cool, comfortable, and performing at its best. VenTECH™ girths set the new standard for equine comfort and technology with all the premium features you expect from Professional’s Choice products. The SMx VenTECH™ English Girth comes with the Professional’s Choice six month warranty and will be available in black and chocolate.

VenTECH™ girths combine premium limestone-based neoprene and state-of-the-art ventilated technology that allows heat to escape. Neoprene liner won’t harbor bacteria and peels away from webbing for easy cleaning. Non-slip waffle pattern prevents saddle and pad slippage without over tightening.

When asked how this product differs from other products on the market, Dal Scott, Professional’s Choice President/Founder stated, “This product will truly allow you to take your horse’s comfort and performance to the next level. Over the years, some of our customers have expressed an interest in a neoprene product that addresses the issue of heat retention. The ventilated technology of our new VenTECH™ line now ensures there is a Professional’s Choice product that accommodates the needs of every horseman.

“The more comfortable the horse, the better the performance.”

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMx Air Ride™ Saddle Pad, and now VenTECH™ technology, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or visit the website at www.profchoice.com.

“I hope for the sake of our country that I’m not the only guy with a small business that has taken a close look at how to retain people, keep them here, or even bring the jobs back” explains Dal Scott – CNN Feature

SAN DIEGO – On July 28, the CNN news team paid a visit to Professional’s Choice headquarters with camera crew in tow. The team toured the facility, witnessed the manufacturing of real American made products, and finished with a one-on-one interview with the founder, Dal Scott. CNN aired the segment that evening in a feature showcasing “re-shoring” on Lou Dobbs Tonight. The segment featured San Diego based Professional’s Choice as an admirable example of ‘re-shoring”. Owner Dal Scott was in good company for his international debut, sharing the feature with Jeffery Immelt, CEO of General Electric.

Scott made the commendable decision to move a substantial portion of his manufacturing business back to Southern California. This move allowed Scott to save ­­­upwards of 20 American jobs which caught the attention of international news center CNN. Production was originally sent to China in an effort to decrease internal costs and pass along savings to Professional’s Choice customers. However, when Scott realized overseas production was putting American jobs in jeopardy, he knew changes had to be made.

“We conducted some research within the industry and were surprised to discover advanced computerized equipment that would drastically improve productivity. It was a significant investment, but will actually cut cost in the long run. More importantly, the new equipment makes it possible for us to keep production in the US and avoid layoffs,” explained Dal Scott.

Included on the long list of products that will now be made domestically is the Professional’s Choice revolutionary new line of cinches and girths featuring VenTECH™ Technology.

Missed the CNN feature? Watch it now at www.profchoice.com/PConCNN.html.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Dal Scott, owner and founder of Professional’s Choice Sports Medicine, Inc. makes a commendable decision to move a substantial portion of his manufacturing business back to Southern California. Production was originally sent to China in an effort to decrease internal costs and pass along savings to Professional’s Choice customers. However, when Scott realized overseas production was putting American jobs in jeopardy, he knew changes had to be made. Adding to the long list of products that will now be made domestically is the new breakthrough Professional’s Choice Comfort-Stretch Cinch.

The move allowed Scott to save upwards of 20 American jobs, without increasing retail prices.

“We conducted some research within the industry and were surprised to discover advanced computerized equipment that would drastically improve productivity. It was a significant investment, but will actually cut cost in the long run. More importantly, the new equipment makes it possible for us to keep production in the US and avoid layoffs,” explained Dal Scott.

Monty Crist, Professional’s Choice General Manager commented on the quality of the Professional’s Choice employees, “Their dedication and service to the company is greatly appreciated. We’re a big family here and these individuals have been part of our team for a long time.”

“Not only is it easier to monitor quality control when products are produced here, but we have an amazing group of people that work for us. In these trying times, it felt so good to be the bearer of great news. Dal has a wonderful heart and truly cares about his people,” commented Warehouse/Production Manager, Leah Horstman.

True to form, at this years holiday celebration, Dal & Nina Scott, Professional’s Choice founders presented all employees with a generous cash bonus. The gracious gesture showed true camaraderie and appreciation for another year of great products, hard work, and industry standard setting.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

The Charmayne James Saddle Pad Sweepstakes entrants were challenged to find 4 new color combinations for Professional’s Choice’s new “Illusion” Barrel Pad series. The new saddle pads were designed in a special new size, with the specific needs of barrel racers in mind. Due to the overwhelming response, 6 pad color combinations were chosen beyond the original 4.

“Professional’s Choice has always looked to it’s customers for input and innovations that continue to help reshape the equestrian industry. This contest was no different. Feedback from our customers reflected that a new Navajo barrel racing pad in this unique size was needed, it was only natural to look to this group to finalize the colors, as in the end, they’re the ones we’re creating it for. The result was a great new pad not seen on the market until now, with stylish new colors.” – Monty Crist, General Manager of Professional’s Choice.

The contest received thousands of entries from all across the United States and Canada. Winners were chosen at random and consisted of four grand prize winners that were outfitted head to heels and nose to tail in Professional’s Choice products. Winners will also be treated to a 4-day Charmayne James Clinic. 25 additional winners were selected to receive their choice of a Charmayne James Saddle Pad and a Charmayne James Instructional video.

The SMx Air Ride™ Barrel Saddle Pad: “Illusion” Series conforms to both the horse and saddle and produces a “lock-down” effect for a more secure and comfortable ride. The close contact of the SMx Air Ride™ helps on tight turns. It is contoured to fit, extremely lightweight and built with our patented breathable and shock-absorbent SMx Air Ride™ core. Works well with either round or square-skirted saddles. The new pad is offered in the unique size of 29”x31”.

To view a complete list of the contest winners visit http://www.profchoice.com/cj_winners.php.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice announces new sponsor partnership with Premier Equine Center (PEC) of Northern California. The sponsorship will exclusively provide PEC with therapeutic products that will be used during the performance enhancement and treatment process.

Located in Jamestown, PEC provides state of the art equine healing and rehabilitation services. They are the only public facility on the west coast that offers a Cold Salt Hydrotherapy Spa. Studies have shown that Cold Salt Hydrotherapy is a vital treatment that reduces inflammation and accelerates the natural healing process. Additionally, Cold Salt Hydrotherapy can be used to treat many forms of lower leg inflammation and injuries.

The Premier Equine facility is also home to the only equine solarium in California. The Premier Equine solarium does not require the horse to be restrained, but free and comfortable in a stall. Premier Equine also provides many other treatments including; a covered free flow equiciser, the widely tested and trusted P3 Machine, a pulsed magnetic device, equine massage therapy, equine chiropractic, and equine dentistry. They work closely with each horse’s veterinarian, follow their recommendations, and have an onsite attending veterinarian overseeing treatments.

In addition to equine sports medicine products, Professional’s Choice provides therapeutic products that are second to none. As part of their partnership, Professional’s Choice will provide polo and no-bow wraps, ice boots, protective leg care products, and magnetic therapy items. This will allow Premier Equine to not only offer the best rehabilitation, healing, and condition programs, but also offer top of the line equine sports medicine products for continued health and prevention.

Premier Equine is owned and operated by Amie Allen and Patrick Grohl. Allen is a competitive horse rider, certified massage therapist, and certified to operate all the equipment used at the Premier Equine facility. Grohl grew up on a ranch, was a competitive team roper, and high school/college team roping champion. Both owners are extremely knowledgeable and experienced equine professionals. Several noteworthy veterinary hospitals and professionals recommend their clients to PEC.

“Premier Equine Center provides an unparalleled equine rehabilitation facility tucked away in the picturesque foothills in Northern California. Their staff is exceptional in providing the utmost care for their patients. We have full confidence in the technology and refer our clients to Premier Equine for all their rehabilitation needs.” – Luke Bass, DVM, MS

“Premier Equine Center is a modern equine lay-up, rehabilitation and conditioning facility that offers state of the art therapy equipment and treatment. We find the staff led by owner Pat Grohl to provide excellent hands-on care and they are very professional and dedicated to the horse’s health and safety during recovery or lay-up.” – Jerry B. Black, DVM

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice Sports Medicine Products Inc., the inventor of the ever popular sports medicine products widely used throughout the equine industry, have introduced their latest sports medicine product, the SMx® Comfort-Stretch Western Cinch.

The SMx® Comfort-Stretch Western Cinch is a revolutionary combination of premium elastic and neoprene that permits the center of the cinch to stretch with the horse as it works. The neoprene prevents bacterial buildup and saddle and pad slippage. The elastic is in the center of the cinch, allowing pressure to be evenly distributed across the entire cinch.

According to a study conducted by the University of Melbourne, over-tightening of cinches and girths significantly reduces rib motion and lung volume which has a negative effect on a horse’s performance. Properly using a cinch that stretches helps prevent the possibility of over-tightening by dramatically decreasing tension across the sternum and thus allows the horse to achieve optimal performance and comfort.

When asked how this product differs from other western cinches, Dal Scott, Professional’s Choice President/Founder stated, “This product will truly allow you to take your horse’s comfort and performance to the next level. If you love your horse, you’ll love this product.”

Professional’s Choice is known for their pioneering ideas and new additions to the equine sports medicine industry. John Lyons expressed his enthusiasm for the product saying, “It is the most advanced western cinch on the planet. It allows your horse to move, breath and perform at its best. It’s the most comfortable cinch you can use on your horse.”

During the final product development stages of the SMx® Comfort-Stretch Western Cinch, many equine professionals were contacted for their input. These professionals provided great feedback, which was well received by Professional’s Choice.

“I loved the cinch. It worked well on a round backed horse; the saddle stayed in place and the flexibility allowed the horses ribs to move. It works great in working cow horse events also, where a secure saddle means the difference between life and death.” – Monica Albair, Reining/Cow Horse Trainer (5th place NRHA World)

“I found the cinch fit really well. It had a nice secure feel with no saddle movement. As with all Professional’s Choice products, it is top of the line.” – Bill Porcher, Western Pleasure Trainer (USEF & APAHA winner)

“I ride over 8 hours a day in all different conditions and the cinch never made my horse sore.” – Cindy Widner, Avid Trail Rider

“I used the cinch while rounding up cows, during some hard riding and sweating, and various other activities and it worked great. Seems to hold up well and washes up to look like new after a year of use and testing.” – Phyllis Jess, Barrel Racer/Rancher (WBRA Lifetime Member)

“This cinch allows the rib cage to expand which means no restriction to the horses breathing or oxygen recovery. This is the only cinch I use now.” – Betty Breaux-Muzio, Barrel Racer (WPRA Gold Card Member)

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice Sports Medicine Products Inc., the inventor of the ever popular sports medicine products widely used throughout the equine industry, presented their new products for 2009 at WESA’s Denver Markets with rave reviews, excitement and praise.

Among these new products was the innovative SMx® Comfort-Stretch Western Cinch, a unique design that combines neoprene and premium elastic which expands as a horse works. A key element of the cinch is the expandable center; it allows pressure to be evenly distributed across the entire cinch.

Also entering the Professional’s Choice product line was the SMx® Heavy-Duty Air Ride™ All-Around Saddle Pads, a new pattern and size for the SMx® Heavy-Duty Air Ride™ Saddle Pads, as well as many new color combinations for the myriad of other Professional’s Choice & Wrangler® saddle pads. The SMx® Heavy-Duty Air Ride™ Saddle Pads feature a 100% wool Navajo blanket top and a 100% merino wool lining. They’re created in a new size (32” x 34”) that’s ideal for shorter backed horses and provide a perfect fit for smaller seated saddles. Excellent saddle pads for the Junior, Lady, and Roper who are looking for a smaller sized pad.

Professional’s Choice has also introduced the new Charmayne James SMx Air Ride™ Illusion Barrel Saddle Pad Series. This pad has six new combinations that were voted on by barrel racers and barrel racing associations all over the country. The result, a popular stylish new pad with the SMx Air Ride™ technology that features a patented breathable and shock-absorbent core. Plus, the unique “lock-down” effect will give a more secure and comfortable ride, in addition to the pad being contoured to fit and extremely lightweight. It is crafted in a unique barrel racer size of 29” x 31”. It has the added value of carrying the name of 11 time world champion barrel racer Charmayne James.

Professional’s Choice has teamed up with Cowboy Militia to support the Guide On Program. Guide On supports children of fallen soldiers offering leadership training and outdoor programs. To support this program they’ve introduced the special edition Guide On Ballistic Overreach Boots, Hay Bag and Rope Bag in a digital camouflage design. The digital camouflage pattern is the official pattern used by the US Armed Forces. A portion of the sales from each product will be donated to the Guide On Program.

Lastly, as a sponsor of the American Quarter Horse Association, Professional’s Choice has created the AQHA Recreational Rider Series. It features AQHA Saddle Bags and SMB Reflective® Sports Medicine Boots. The saddle bags proudly display the AQHA logo, feature zippered tops, detachable straps and riggings, and are a perfect fit for any saddle. The bags are made of a closed-cell, limestone-based neoprene, which means it won’t crack or crumble, has all-way stretch, is easy to maintain, and insulates hot or cold. It’s perfect for cold beverages and other food items. The SMB Reflective® Sports Medicine Boots have all the great features of Professional’s Choice SMB-3™ Sports Medicine Boots, with the added safety of reflective material enhancing your visibility. It’s the perfect boot set for late afternoon/night trail riding.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice held a special luncheon to ring in the new year and recognize four employees for 20 years of exceptional service to the company and the equine sports medicine industry.

Twenty-year Service Awards were presented to Julieta Zamudio (Production Specialist), Veronica Catalan (Senior Saddle Pad Production Specialist), Cynthia Jacobo (Production Manager), and Oscar Velazquez (Shipping Specialist).

Monty Crist, Professional’s Choice General Manager stated, “Their dedication and service to this company is greatly appreciated. We’re a big family here and these individuals have been part of our team for a very long time. Commitment and loyalty are scarce qualities, but these four have proven that close-knit companies with core values still exist today.”

Recipients hold their Employee Service Recognition Awards From left: Monty Crist (General Manager), Julieta Zamudio, Veronica Catalan, Cynthia Jacobo, Oscar Velazquez, Leah Horstman (Director of Warehousing & Manufacturing) Twenty years ago, Professional’s Choice invented the SMB, the “Original Sports Medicine Boot,” and in 1999, all four employees participated in the creation and introduction of the SMx Air-Ride™ Saddle Pad. In 2002, they witnessed Professional’s Choice, a company they’d put their hearts and souls into, become the authorized licensee for Wrangler® Apparel Corp. Three years later, in 2005, they participated in the launch of the new SMB Elite™, a revolutionary boot resulting from the culmination of year’s worth of hard work and collaboration. These employees chose Professional’s Choice as their second family and Professional’s Choice admires their loyalty and support throughout the past two decades.

True to form, at this years holiday celebration, Dal & Nina Scott, Professional’s Choice founders presented all employees with a generous cash bonus. The gracious gesture showed true comradery and appreciation for another year of great products, hard work, and industry standard setting.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice congratulates Denise Cole and her current mount Donnerprince on their recent win of the 2008 Dover National Merit Award. Denise also took home the USDF 3rd Level Adult Amateur Horse of the Year award.

The Dover National Merit Award is presented to riders that win three Dover medals within the same competition year. In addition to winning this award, Cole has also received her USDF Bronze, Silver, and Gold Medals. Her current mount Donnerprince is a five year old Hanoverian Gelding pasture horse that lives on Cole’s 17 acres. Cole credits her riding knowledge to many longtime friends and associates including Professionals Choices’ Kelly McGinnis.

As an adult amateur, Cole is an inspiration to any up and coming amateur rider. “I think it’s very important to remember that for us, this is a hobby. We put the most amount of time we can into it, without sacrificing other areas in our lives,” says Cole. This seems to ring true as Cole is a busy mother, wife, and caretaker of her farm. Cole added, “Professional’s Choice products are affordable and provide everything I could ever need.” Denise uses only Professional’s Choice Leather Protection Boots, Ballistic Overreach Bell Boots, and the SMx Dressage Pad.

When asked what advice she’d give other amateur riders, Cole stated, “Being an amateur horse rider isn’t about how much you spend on your horse, or how fancy it is. It’s in cultivating the rideability, trainability, and safety of your horse. In the end, I always have to remember, my number one concern is my family and the horse thing just has to be fun!”

“Professional’s Choice believes Cole exemplifies the spirit of a true amateur rider, and we are honored she chooses our products for the comfort and protection of her horse,” stated Dal Scott Founder/CEO of Professional’s Choice Sports Medicine Inc.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world. To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice Sports Medicine Inc. expands its sales team with the addition of Cody Jenson. Jenson has extensive experience with horses, having been involved in the rodeo and calf roping industry since he was a child. Jenson has over ten years of experience in the equestrian industry. He started his career at Oxbow Tack Supply in 1997. While there, he learned all aspects of the tack business. His knowledge and experience grew, as did his responsibility within the company.

Jenson was later promoted to sales manager, where he skillfully helped grow the company and service 158 retail locations. As a result of his hard work and dedication, Jensen was offered the prestigious opportunity to buy controlling interest in the business from its owner.

When asked why he wanted to join the Professional’s Choice team, Jenson stated, “As a sales representative, I’m always looking for new ways to expand my business relationships and knowledge within the industry. To give myself the competitive edge, I always try to align myself with the best in the business. I felt Professional’s Choice offered the best equestrian sports medicine products for the horse and rider. Joining the Professional’s Choice team was the most logical step in bridging the gap of what I currently offered my clients and what I would be able to by representing the Professional’s Choice Brand, thereby making me more of a complete and effective sales representative.”

“We are very happy to have Cody on our team. His unique experience, existing client base, and knowledge of the industry are a perfect addition as we continue to grow as a company,” said Barbara Gallagher, National Sales Manager of Professional’s Choice.

In his new role, Jenson will be responsible for building lasting Professional’s Choice relationships in the Kansas, Oklahoma, and Missouri territories. Cody Jenson can be reached at oxbowtack@yahoo.com or (918) 470-6534.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice and Cowboy Militia have teamed up to support GuideOn. Professional’s Choice will promote the GuideOn program by donating a portion of sales from every pair of Digicam No-Turn Overreach Bell Boots, Hay Bag, and Rope Bag sold.

GuideOn provides leadership training and outdoor experiences for children who have lost a parent or adult role model while serving in the armed forces. Professional’s Choice and Cowboy Militia take pride in supporting a program that will help guide and shape the young minds of the future. Professional’s Choice agrees with GuideOn founder James D. Clark, “We cannot take the place of these fallen heroes, but we can certainly have a deep compassion for the little heroes that they left behind.”

The new products are a collaboration between Professional’s Choice and Cowboy Militia. Together they are now the exclusive providers of digital camouflage designed equine products. These products are manufactured with the same digicam design and premium quality material used by the United States Army. The boots, hay bag, and rope bag are a special edition bringing attention to the cause and increasing funding for the quest to support these families.

Nearly everybody in the U.S. has experienced the effects of loss. Professional’s Choice is a family organization with employees from all types of backgrounds and experiences. The products with digicam design convey a message of hope and support to all the families of fallen heroes.

The boots feature a durable Ballistic™ nylon binding that makes them tough and able to take the daily abuse of riding, no matter the discipline. Ultrashock™ lining absorbs energy from overreaching and protects the vital areas of the hoof while the soft no-turn knob keeps the boot from spinning.

The hay bag is redesigned with sturdy nylon webbing around the top for added strength, it has rigid bars for easy loading and a 1″ adjustable nylon webbing strap. It has heavy-duty mesh on the bottom, which allows dirt and dust to fall through and permits air to circulate.

The durable rope bag has four internal compartments, keeping your ropes separated, upright and easy to transport. It also features an easy-fasten clasp making it convenient to hang anywhere, plus an adjustable padded shoulder strap.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Years after its inception, the Professional’s Choice Ice Boot remains on top and practical for cold therapy (cyrotherapy) says leading veterinarian publication, DVM Magazine.

In a recent study conducted by DVM Magazine’s contributing veterinarian, Kenneth Marcella, various methods of cold therapy were evaluated for effectiveness, from high-tech units costing up to $5000 to simple buckets of cold water. Of all the methods, it was concluded that old fashioned ice was the most effective for cooling horses’ legs as it sufficiently reduced temperature while others did not. The Professional’s Choice Ice Boot was found to be the most efficient way to administer ice to a horse’s legs.

The Professional’s Choice Ice Boot rose above the others and proved to be an excellent product in the study due to its practical design and superior quality neoprene. Elastic pockets inside the boot allow the user to vary the amount and location of the ice depending upon the injury or desired result. The boot is kept securely in place by hook & loop (Velcro® type) closures. The compression of the boot also adds to its effectiveness. According to the DVM Magazine article, “Research shows that compression further reduces edema and swelling and increases the effects of cold therapy.”

It was also found that the success of cold therapy could be greatly influenced by the willingness of both the horse and handler. A horse may not let itself be subjected to being hooked up to a machine, standing in a bucket of water or continual hosing. These methods also require the constant attention of the handler. Not so when using a Professional’s Choice Ice Boot as the horse can remain mobile without supervision during the icing process. It is also a non-intimidating and more comfortable experience for the horse.

Cold therapy is recommended after strenuous workouts as it reduces inflammation and swelling and immediately after an injury as it has been shown to reduce pain, spasm and cell trauma. The huge benefits of icing and its tiny cost make it a very powerful remedy, and the Professional’s Choice Ice boot is the most effective tool for putting cold therapy to use. According to research, as little as seven minutes of strenuous exercise can raise tendon and ligament temperatures to 113º, a compelling argument for icing after training routines.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To view the DVM Magazine article in its entirety:
http://veterinarynews.dvm360.com/dvm/Medicine/The-new-ice-age/ArticleStandard/Article/detail/533208?ref=25

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice announces closing of Ropes Division. After ten years of business, the Ropes Manufacturing Division of Professional’s Choice (PC Ropes) will be closing its doors.

This business decision will allow Professional’s Choice the opportunity to focus all of their resources and efforts on expanding their core equestrian sports medicine products, coinciding with their passion and philosophy for maintaining the safety, comfort and well-being of the horse.

Professional’s Choice would like to thank everyone at the Ropes Division for their hard work, dedication and enthusiastic support over the years.

Professional’s Choice, manufacturer of equine and human orthopedics, is renowned for their innovative products. As inventor of the original patented Sports Medicine Boots, the SMB Elite™, the SMx Air Ride™ Saddle Pad and the authorized licensee for Wrangler equine products, Professional’s Choice continues to enjoy their position of authority and leadership in the industry.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice Sports Medicine Products, Inc. has announced the promotion of Monty Crist of San Diego, California to General Manager of the manufacturing company effective August 4th, 2008.

Crist, a veteran at Professional’s Choice, will oversee the daily operations as well as the expansion of the equine products manufacturing powerhouse.

Crist, having headed up the Professional’s Choice sales and marketing team for over twenty years, was the obvious choice for the position. Crist first started with Professional’s Choice in 1987 in the sales division promoting the Original Sports Medicine Boots at retail market trade shows. From there he worked his way up through the company ranks in marketing and product development. “After 21 years with the company, it is our belief that no one is better equipped to take on the responsibility of this senior management position than Monty,” said Professional’s Choice owner and president, Dal Scott, “No one knows our industry, our culture or our business better.”

Crist is also an accomplished team roper and horseman and having spent the past twenty plus years working and competing in the equine industry, he has solid inside knowledge as well as solid professional experience. He will continue to drive the product development division of the company and work with the Team PC Advisory Board of prominent horsemen and women such as Bob Avila, John Lyons, Charmayne James and Lynn Palm to continue to deliver innovative products to the public with the health and welfare of the horse in mind.

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

Professional’s Choice announces the expansion of the Bob Avila Signature Series line due to ever widening attention and demand.

Designed and tested by Bob Avila, “World’s Greatest Horseman” and holder of nearly 40 world titles and the only horseman to win the Magnificent 7 three times in a row, and produced by Professional’s Choice, the Bob Avila Collection has expanded to include over 35 styles of bits and spurs. Avila, a sought after professional trainer, developed the series over many years of working and training horses. His extensive hands-on experience and skills have enabled him to develop bits for multiple purposes including specialty bits for individual needs and bits that can help address a specific problem.

When first introduced, the Bob Avila Collection became instantly popular, not only due to the types of bits offered, but because the bits are extremely affordable allowing the horseman to train the horse through several bits if necessary. Because of the wide variety of horses and disciplines at various levels of their training, it was decided to add to this hugely successful bit line.

Newly added are two short shank medium port bits, two new snaffle bits, three hackamores and a new medium copper port bit with Bob’s signature shank.

“I am always looking for something new that will work on a specific horse and I really wanted to be sure we had something for everyone’’ says Avila. “Using the correct bit can move a horse along in its training at a faster rate with more sustainable results because you have a calmer more focused horse. The correct bit lets the horse work with you instead of against you.”

Bob Avila is involved in research, design and development for other Professional’s Choice signature products including their line of protective boots. “The quality is simply the best. They thoroughly test their products on both everyday and performance horses, so you know they are effective. Professional’s Choice products have always been there for me and never let me down.”

The more comfortable the horse, the better the performance.

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional’s Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman all over the world. To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or use the Professional’s Choice Online Dealer Locator tool.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

San Diego, CA (May 26, 2008) Professional’s Choice gives new hope to chronic pain sufferers with a time tested product. The manufacturer of some of the most effective orthopedic supports on the market has recently revitalized their efforts to educate consumers about proper joint support and the benefits available from the use of the Miracle Knee® Support.

Suffering with chronic knee pain is an everyday reality for millions of Americans. It is physically, as well as mentally draining to endure the prolonged pain and discomfort associated with knee injuries. The Miracle Knee® Support gives relief from that pain and offers a path towards wellbeing.

The knee joint is extremely vulnerable to wear and tear, but surgery is not always practical or viable. Exercise and strengthening of the surrounding muscles is often recommended, but without additional support can be painful and lengthy. Use of the Miracle Knee® not only relieves pain, but shortens recovery time from injuries and surgeries, allowing individuals to resume their activities sooner. It is also a smart preventative measure for those prone to injuries, especially athletes and workers.

The Miracle Knee® Support is ideal for use during athletic activities as it allows complete mobility at all levels and reduces the effects of arthritis, damaged cartilage, sprains, or strains. Flexible medial and lateral stays provide side-to-side support and ligament stability. Made of special neoprene that won’t dry out or crack over time, it provides moist heat therapy to increase blood circulation and relax tight or sore muscles.

Worn over or under clothing, the Miracle Knee® Support enables individuals to comfortably return to work or play. It features a unique wrap design making it easy to put on and providing a perfect fit at the thigh and calf. The open back design also eliminates the irritating pinching, binding and rubbing common to slip-on knee supports.

The Miracle Knee® Support has been recommended and used successfully by, athletic, Pilates and personal trainers nationwide.

The Miracle Knee® Support is available from orthopedic distributors or directly from Professional’s Choice. No prescription is needed for this product and it comes in regular and extra-large sizes at a very moderate price – it also comes with a 30-day money back guarantee.

To view the entire line of Professional’s Choice orthopedic products including the Comfort-Fit® Low Back Support, or to locate an authorized dealer near you, call 800-331-9421 or view our orthopedic section.

The more comfortable the horse, the better the performance

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.

San Diego, California (March 20th 2008) – With the onset of spring, Professional’s Choice Sports Medicine Products, Inc. producer of best-selling Wrangler® equine products, introduces the newest addition to its popular line of fly gear.

This year is predicted to be a potentially record year for flies and mosquitoes due to the prolonged wet weather across the country. Not only is skin irritation a concern for horse owners, but the variety of diseases that flies can carry is also alarming. As always, the main concern of Professional’s Choice is the health and comfort of the horse. With their top-of-the-line fly products, the horse can remain active without the suffering that biting flies and other infection bearing insects can bring.

The new Wrangler® Heavy-Duty Fly Sheet is made of a durable poly-mesh, which is finer gauge, lighter in weight, and more supple than PVC mesh. Yet, it is strong enough for turnout as well as stable use without being stiff and restricting. The finely interwoven poly-mesh is also comfortable against the horse’s skin and provides superior protection against flies and other biting insects. The contoured design gives an excellent fit while the shoulder gussets allow for freedom of movement. Other features include: double buckle open front, crossed belly straps, detachable rear leg straps, and fleece edging at the withers.

Together with Wrangler® Fly Masks and Fly Boots, your horse will be fully equipped to prevail through a otherwise irritating fly season.

The more comfortable the horse, the better the performance.

Professional’s Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional’s Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional’s Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.